Amazon has updated its product attributes used by third-party sellers to accurately (problem-free!) list their items on Amazon.com. If you are selling on Amazon Seller Central US and you have not heard from your category manager I highly recommend that you download and review the information for your category to ensure that you get your products up quickly during the holiday season.
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Okay, so let me come right out before you get too excited and say this is limited to three months. ChannelAdvisor and Amazon are offering a promotion for a three-months-free Amazon Pro-Merchant subscription ($39.99/month) for a total value of $119.97 (beating Amazon’s promotion of a two-months discounted subscription of $19.99).
Stepping away from the telemarketing for a minute, the Pro-Merchant subscription is a must for online retailers and essentially the only up-front cost for selling products on this channel. Designed for volume sellers, it offers:
- Access to bulk listing tools (Upload spreadsheets, Amazon Seller Desktop, API integration)
- Ability to create products (product detail pages)
- Unlimited products (no limits on SKUs you want to sell on Amazon)
In the UK merchants also get a reduced commission on electronics (8.05% vs 11.5% for non-subscribers).
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Most expensive products on Amazon.com
Filed Under Random Stuff | Leave a Comment
Via Weird Enough comes an interesting blog post on the most expensive products available on Amazon.com. Read more
Third-party sellers migrating to Amazon.com (Seeking Alpha)
Filed Under Amazon in the News | Leave a Comment
Randy Smythe, former CEO of eBay DVD PowerSeller Glacier Bay DVD, is musing at Seeking Alpha about the increasing impact third-party sellers (”3P”) have on Amazon and most recently the 41% Q3′07 results. He lists five primary factors: Read more
Launched in the late 90’s in the wake of eBay’s rapid growth, Amazon’s auction site never took off. Its listing and buyer volume is practically non-existent (there are 84 listings in the Portable Audio > MP3 Players category heading into Q4 with eBay offering over 25,000 items in a comparable category).
I am not alone wondering why it won’t get shut down with Amazon not dedicating any resources to this eCommerce hunchback.
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Amazon Buyer Marketing = Big No-No
Filed Under Amazon Announcements, Selling Strategies | Leave a Comment
Amazon prohibits third-party sellers from marketing to buyers but the opportunity to reach out to a price-insensitive convenience buyer is very tempting for many sellers. Well, if you’re practicing buyer poaching be warned: Amazon reminded sellers yesterday that this may get you suspended from garden of high margins: Read more
Okay, rounded down it comes to about 41% revenue growth YOY to $3.26 billion but it’s still a stunning number and something the eBay management team should be very jealous of (considering a lot of eBay sellers expanding to Amazon are fueling this 41% jump). There is some concern about operating margins (causing somewhat of a sell-off from the amazing appreciation over the last months) but third-party sellers already on this channel should be dancing. Read more
Order Fulfillment Report and Inventory File Changes on Amazon.com
Filed Under Amazon Announcements | Leave a Comment
Two important announcements today for online retailers directly listing to and retrieving orders from Amazon.com. Read more
Amazon.com launches Business Center
Filed Under Amazon Announcements, Amazon Features | Leave a Comment
Following on the heels of High-Def 101, Amazon announced this morning the launch of the Amazon.com Business Center, the new solution site is targeted at small and medium-sized businesses. Sponsored by Microsoft and Intuit it features hardware, software and office products for the home office as well as quick links to many of Amazon’s services that may help entrepreneurs grow their business.
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Amazon Vine: Paid product reviews?
Filed Under Amazon Features, Selling Strategies | Leave a Comment
I think it’s fair to say that consumer product reviews directly and significantly drive conversions with mere mortals (and not the retailer) sharing their 2 cents on features, quality and value of your product-to-be. Amazon pioneered this feature years ago and personally I don’t buy a product that has poor reviews from anyone (or it’s Made in Germany in which case I definitely buy it without any questions).
Now Amazon.com has launched a new program that essentially pays their top reviewers for their valued opinions. Read more