Breaking News! Amazon acquires Woot!

Woot! just announced via a humorous blog post  that they were acquired by Amazon.  Industry gossip has had Woot! on the funding trail for the last 6 months and Amazon on the hunt for a flash-sale site, with Vente Prive frequently mentioned as the target.  It will be interesting to see if Amazon integrates Woot in any way or just keeps them separate as they have Zappos.

My take

Consumers love flash sales and I bet Amazon takes the Woot! platform and comes out with some different vertical offerings (Zappos Woot for shoes!) and runs hard at the Gilt, Ruelala type offerings.

What do you make of this match-up? Sound off in comments.

SeekingAlpha Disclosure - I am long Amazon and Google, eBay is an investor in ChannelAdvisor where I am CEO.