Amazon this morning launched two new specialty sites aimed at football fans:

• National Football League fan shop: www.amazon.com/nfl
• National Collegiate Athletic Association fan shop: www.amazon.com/ncaa

“showcasing more than 550,000 products from top merchants, including FansEdge, Football Fanatics and Fogdog Sports. Loyal football fans can discover the greatest online selection and low prices on jerseys, hats, collectibles, toys and games, sports equipment and tailgating and stadium gear.”

If you are an online retailer offering Sports & Outdoor products, Amazon would love to talk to you about coming on board. The category has seen sales grow 67% YOY with third-party GMV up 56% so there’s a great opportunity here.

In 2009 Amazon is particularly looking for merchants offering licensed / fan gear, golf, hunting / fishing / boating as well as tailgating products. The Sports & Outdoor category team recently shared this Adobe Flash presentation that shares more insights into the category (Seller Central subscription required …) as well as a few good tips that are worth checking out.

(ChannelAdvisor offers a 3-months-free promotion for new Amazon Sports & Outdoor merchants — send me an email if you are interested: max at amazonstrategies.com)

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