Amazon has introduced a new simpler means to load products to Amazon that already exist in Amazon’s catalog using its ASIN IDs or UPCs. The Listing Loader is essentially a Microsoft Excel spreadsheet on steroids that helps you not only validate your Amazon data but also load it to Amazon with the push of a button (via MS Excel macros).

Listing Loader offers a simple way to upload your inventory to Amazon. It enables you to provide the listing attributes without the product attributes, which are required when using product feeds. Listing Loader provides following functionality:

* List in all categories you are eligible to sell using a single template
* Import data from other flat files greatly reducing manual entry effort
* Ability to use a barcode scanner, again reducing manual entry effort
* Matching based on standard product-id alone reducing data required to list on Amazon
* Perform product look-up on Amazon allowing you to resolve matching conflicts prior to upload
* Validation checks for data completeness that greatly reduces upload failures due to input errors
* Direct upload to Amazon from within Excel saving you time

The advantage is that if you have a product ID for your SKU (ASIN or UPC) you can reuse this identifier to easily load the product, price, quantity, condition and a few other required attributes along with optional attributes such as Sale Price and Condition Note (describing the shape the item is in). If the item can not be located then it will notify you to (a) load it manually or (b) troubleshoot the mismatch in ASIN / UPC against Amazon’s catalog.

Few caveats:

- If you are already or are planning to sell your products via Amazon Webstore then you will need to  continue to load the full product set so that this data may be pushed to the Webstore

- You can not use ASIN as a product ID for variation-enabled categories (such as Apparel or some Sporting Goods categories). You will need to use UPC.

Overall a great tool for small product catalogs even if you only have to frequently update price and quantity.

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