Amazon Global Product Imaging
Filed Under Amazon 101, Seller Insight, Selling Strategies | Leave a Comment
Getting images right on Amazon is one of the most important requirements for selling successfully on this channel. A sometimes painful lesson to learn for merchants expanding from eBay to Amazon (note that I didn’t say “migrate” since they each site has its own unique strengths and benefits) where you get away with your products displayed on your pink shaggy carpet in very low light.
Amazon is focused on ensuring a consistent and easy shopping experience that mandates that products are merchandised “clean”. In that spirit they employ an Amazon Global Product Imaging team that encourages merchants to comply with this policy (see below). Read more
New Amazon.com chargeback process for third-party sellers
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Amazon US announced today a new process for responding to chargebacks (the cardholder-initiated reversal of a credit-card transaction when, for example, the order was placed fraudulently or the product was not received). Read more
Is Amazon a more profitable channel then eBay?
Filed Under Amazon 101, Amazon Events, Random Stuff, Seller Insight, Selling Strategies | 2 Comments
Just like the eternal epic struggle of “boxers vs. briefs”, the comparisons between eBay and Amazon will never cease among online retailers. At least as long as both command a significant share of traffic and online sales in the U.S..
To fuel the fire, I am focusing for this week’s e-commerce celebrity death match between eBay and Amazon on SKU profitability with two contrarian views from third-party merchants.
Learn how Amazon.com processes orders
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Amazon has published a new interactive tutorial on the order process from the time the consumers buys the product until it is received. You may need to have an active US Seller Central account to view the tutorial (click the images for a larger version) but each of the order statuses comes with an overview that explains what is going on, and how long it may take. Read more
The Amazon Flywheel (ChannelAdvisor Catalyst - Part III)
Filed Under Amazon 101, Amazon Events, Random Stuff | 2 Comments
I am wrapping up my how-much-more-could-you-possibly-be-writing commentary on our Catalyst conference in Pinehurst with Amazon SVP Sebastian Gunningham’s overview of Amazon’s growth model. While not intentional, it does fit nicely with Amazon’s recent earnings announcement of another great quarter of “we’re grabbing more e-commerce market share” 31% growth in the US.
Amazon credit card chargebacks vs. A-Z claims
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Amazon has posted updated information on chargebacks for Amazon Marketplaces sellers. The Amazon UK team posted a while ago a clarification on the differences between a credit card chargeback and Amazon’s A-Z guarantee to ensure sellers understand how to process them. But how do they differ? What’s better for a seller? Read more
Top 10 Amazon Seller Mistakes
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This list of Top 10 Amazon Seller Mistakes comes courtesy of William Larson of noble-media from his Amazon Seller Community forum post. While it is somewhat media centric and a lot of common sense, it is still a good read if you’re considering expanding to Amazon or you are wondering how you could become more successful on this channel. Read more
A primer to Amazon.com’s product categories
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Amazon is the global marketplace-of-choice for convenience buyers with 30+% annual growth and as such a very attractive channel for most online retailers looking to diversify and grow (and take advantage of risk-free selling).
With over 40 categories today, not every product may be sold by a third-party merchant, however. In the interest of providing the highest-level of customer satisfaction and trust, Amazon has placed permanent (and at times temporary) restrictions on some categories, going as far as closing those that are sensitive in nature (adult products, weapons) or just not feasible (cell phone plans). Read more