Why are you selling on Amazon?
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Amazon is looking for more feedback from sellers on why you sell on Amazon, where else you may be selling, what percentage of your inventory you’re offering on the site (if not all, why not?) and your Amazon business goals. Click here to take the survey.
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E-consultancy’s Graham Charlton has written a post on mostly usability improvements he would like to see on Amazon. There are a lot of classics on this list (no ability to sign out, misspellings in searches are not auto-corrected) but the biggest challenge is the ever-growing product detail page which is starting to look a lot like search engine results rather then an authoritative product page. In fact, I can see Google rendering a very similar page for Google Product Search: product detail, purchase via Google Checkout, alternative offers (from other third-party merchants), customer views, YouTube videos, Google Group discussions.
Of course with Amazon you have significant guarantees and probably, for most consumers, a long history of successful online shopping.
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