Following on the heels of High-Def 101, Amazon announced this morning the launch of the Amazon.com Business Center, the new solution site is targeted at small and medium-sized businesses. Sponsored by Microsoft and Intuit it features hardware, software and office products for the home office as well as quick links to many of Amazon’s services [...]

I think it’s fair to say that consumer product reviews directly and significantly drive conversions with mere mortals (and not the retailer) sharing their 2 cents on features, quality and value of your product-to-be. Amazon pioneered this feature years ago and personally I don’t buy a product that has poor reviews from anyone (or it’s [...]

Amazon today launched a Customer Knowledge Center on high-definition consumer electronics, Amazon High-Def 101. While the name may be a mouthful, it is essentially a productorial (a mash-up of product information and tutorial — come on, you have to admit that this at least sounds better) that educates consumers on high-definition TVs, computers, DVD players [...]