Selling Strategies

Amazon the new eBay?

May 19th, 2008 | By Max Leisten | Category: Selling Strategies

One strategy that is definitely not recommended if you’re interested in selling on Amazon are exuberant shipping fees. In an Amazon message board thread titled “Amazon the new eBay“, third-party sellers exposed an Amazon Seller Central merchant that appears to have charged $60 shipping for a $2 media product - a strategy that eBay has [...]



Amazon in the news - Week 20

May 16th, 2008 | By Max Leisten | Category: Amazon News, Selling Strategies

Quick summary of interesting Amazon-related news / events for this past week:

Great new Amazon MP3 Widget for Amazon Associates that allows your visitors to listen to and purchase music right from your site.
Several enhancements were released on May 14th to Amazon’s Packing Slip functionality (necessary tweaks such as removing the seller’s email address).
Amazon Web Services [...]



Is Amazon a more profitable channel then eBay?

May 7th, 2008 | By Max Leisten | Category: Amazon 101, Amazon Events, Random Stuff, Seller Insight, Selling Strategies

Just like the eternal epic struggle of “boxers vs. briefs”, the comparisons between eBay and Amazon will never cease among online retailers. At least as long as both command a significant share of traffic and online sales in the U.S..
To fuel the fire, I am focusing for this week’s e-commerce celebrity death match between eBay [...]



Sell media profitably on Amazon

Apr 18th, 2008 | By Max Leisten | Category: Selling Strategies

Randy Smythe has a good article on his blog on how to successfully (profitably) sell media on Amazon even if your competitors are offering their products for $0.01. Of course if he keeps sharing this information so freely he may end up getting a lot more competition (which he’s aware of).
Interestingly enough I spoke to [...]



Good Amazon buyer communication

Apr 16th, 2008 | By Max Leisten | Category: Selling Strategies

A high-degree of customer service is an absolute must on Amazon. Well, really with any transaction, online and offline. But while it is simple to do when you have the means to automate it, still not a lot of Amazon 3P sellers use every opportunity to touch the buyer to (a) ensure they know what [...]



Seller account suspensions

Apr 1st, 2008 | By Max Leisten | Category: Selling Strategies

Ina at AuctionBytes has highlighted a seller thread on account suspensions that shows that you can’t let your eyes off the ball when selling on Amazon. Yes, that’s not news to you if you’re an established online retailer but there are a lot of micro sellers in particular in the media category that get their [...]



No watermarks or copyrights on images. Ever.

Mar 13th, 2008 | By Max Leisten | Category: Seller Insight, Selling Strategies

Here’s a real-life reminder that Amazon doesn’t kid around when it says “no watermarks or copyrights in images”. This week I spoke to an Amazon low-ASP seller that had embedded a copyright mark on photos (a number of sellers in this category are doing so — here’s a good example) and received a 48 hours [...]



Updated Amazon Product Attribute Information

Feb 14th, 2008 | By Max Leisten | Category: Selling Strategies

Amazon has published new product attribute data for pretty much all of their US categories in the form of new Item Classification Guides (ICG) as well as Browse Tree Guides (BCG), essentially which category and subcategory you need to insert your products into to maximize your sales (after all a mis-categorized product not only will [...]



News Flash: Jewelry still a very hot item on Amazon

Feb 12th, 2008 | By Max Leisten | Category: Amazon Announcements, Selling Strategies

Continuing its tradition of sharing select category successes, Amazon announced this morning that its Jewelry category has grown over 100% during the holiday season (compared to Q4 2006).
“We’re very excited about the growth in our Jewelry store,” said Peter Lai, Director, Amazon.com Jewelry & Watches store. “Not only are our customers choosing to purchase shoes, [...]



Gourmet Food & Digital Downloads for Amazon UK

Feb 9th, 2008 | By Max Leisten | Category: Amazon International, Selling Strategies

Retail-Week reports that Amazon UK will be expanding into Gourmet Foods and Digital Downloads in 2008. Manging Director Brian McBride also shared that we may see a specialty shoe site in the UK similar to Endless.com and another Fulfillment By Amazon warehouse in Swansea, UK in April. Great to see that team build out the [...]