Summary of noteworthy articles and events on Amazon for this past week:

• New Amazon Seller Central Help — Amazon has significantly overhauled its seller help documentation. Not only are topics aligned with the order life cycle, but the topics themselves are more self-explanatory. Faster learning = faster selling = more revenue.
• Amazon to launch streaming media — While no details are available on this upcoming service, it’s not a surprise and a good fit.
• Amazon announced the launch of its Health & Beauty category on Amazon UK. with a catalog of over 25,000 products, leaving Digital Downloads, Groceries, Tools, Automotive and Industrial as “to do”.
• Borders.com goes from an Amazon partner (the site was run by Amazon) to a competitor with a focus on an online bookstore look + feel. Would be surprised if they would NOT need to rely on third-party booksellers to expand their inventory but doesn’t appear to be offered at this time (”sell here”).
• Amazon lowered the price of the Kindle by $50 and Jeff Bezos hints that it has gained 6% share of sales of books available on the device. Not a home run but there’s definitely life.

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