E-consultancy’s Graham Charlton has written a post on mostly usability improvements he would like to see on Amazon. There are a lot of classics on this list (no ability to sign out, misspellings in searches are not auto-corrected) but the biggest challenge is the ever-growing product detail page which is starting to look a lot like search engine results rather then an authoritative product page. In fact, I can see Google rendering a very similar page for Google Product Search: product detail, purchase via Google Checkout, alternative offers (from other third-party merchants), customer views, YouTube videos, Google Group discussions.

Of course with Amazon you have significant guarantees and probably, for most consumers, a long history of successful online shopping.

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