It appears that competing against Amazon during the current holiday season has just become a little tougher for third-party merchants. Similar to Q4 last year, Amazon is offering select buyers a free one-month Amazon Prime trial. Not only did I receive the offer after purchasing a great Sony kitchen radio but a good number of friends & family have seen this as well over the last few weeks.

Now that I am a member (although only on a trial basis) it will significantly drive my shopping behavior to look for Amazon Prime qualifying sellers and products both in the search results as well as the Product Listing page (”used & new”).
As a refresher, third-party merchants (3P) are eligible for Amazon Prime if their products are fulfilled by Amazon.

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