The Telegraph is featuring an interesting profile of one of the most prolific Amazon reviewers in the United Kingdom, Peter Harris from Leicester. His reviews span mostly the books and music realm, but it’s worthwhile to get some insight into the people that spend hours sharing their opinions with the world. He was impressed when one of the reviewed sellers (musician Stacy Sullivan) reached out with a “Thank You” to him.

If you start to recognize reviewers in your category a small gift may be a smart investment to building good will (and in turn drive sales). Especially if your the only merchant offering a particular product (it’s tough to stand out in consumer electronics).

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