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Was Amazon’s Customer Vote a good idea?

Dec 12th, 2007 | By Max Leisten | Category: Random Stuff

Seeking Alpha has a good analysis of this year’s Amazon Customer Vote hoopla that resulted in lots of shoppers being disappointed over NOT winning anything. Yes, that includes me. But it also highlights that the media attention and buyer interaction resulted in significantly more traffic to the site and, yes, sales for Amazon and you, Mr. Third-Party Merchant.

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