Buyer feedback on Amazon is critical to driving incremental sales and making sure you remain a successful seller on this important site (negative feedback is the single biggest reason for seller termination on Amazon). This is particularly critical during the holiday season with Amazon clearing the forest to ensure the best possible consumer experience.

The challenge of course is that unlike on eBay where buyers are incented to leave feedback to maintain their own positive rating (”look, you can trust me!”), Amazon shoppers do not particularly care: only one in ten buyers provides feedback with naturally the upset shoppers much more likely to voice their frustrations (quite a few sellers complain about risk-free slandering and the uphill battle to have unjustified ratings removed).

One tool that can help increase the buyer feedback rate is Amazon solutions provider Wolfire’s Feedback Forager.

Feedback Forager will automatically send a special email to people who haven’t rated you yet that allows them to rate you directly from the email. The feedback process just got infinitely easier for the customer and that directly translates into many more ratings.

I have read several positive comments from sellers using this tool and while it is not a silver bullet, it is a no-brainer investment for a one-time license fee of $49.95 (you can demo the product for free for 30 days).

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